Reading this article ( Time Warner Cable to connect with Samsung Smart TVs ) I have the confirmation that the next battlefield will be the living room.

A classic broadcaster will offer its contents through a smart TV capable to dowload a simple app which will kill the set top boxes…Very interesting to ascertain that the “mobile apps business model” will be replicated in the living room.

Just imagine the potential of a completely virgin market where apps will be developed for the new environment: one big screen display ( TV ) and multi users ( sit on the couch ).

….most probably a smart TV will be a too closed platform to fully exploit this scenario, while an powerful PC capable of local ( to avoid data spying ) voice and gesture recognition could be the “killer product”.