Reading one of the many articles that crowd the net, about Microsoft's new gaming platforms ( XBox One ) and Sony ( PS4 ), Many missed a detail that is the key to analyzing what will be the next commercial battleground : the living room.

In this article by Patrizia Licata in the Corriere delle Comunicazioni, can be seen, mixed with the typical elements of game consoles, those that will be the lifebuoys for an industry in crisis ( for lack of innovation ) like that of PCs.

Transforming a gaming platform into a multimedia center capable of delivering, for a large fee, value-added content, which were the exclusive preserve of classic television and film producers.

But on this very narrow dance floor it's easy to step on someone's toes, maybe bigger and already unnerved by the invasion ( unstoppable) of internet in the precious vegetable garden, and until recently exclusive, of advertising on large e “small” screen.

Of course to do all this, you are using a data processor (….o personal computer ) with a particularly graphic part “muscular”, on a fairly closed platform ( to protect proprietary games and content )… leaving out a small detail that made the network ( open ) the true and only winner and protagonist of the digital revolution: the richness and variety of non-professional and user-generated production.

The same ones who will continue to create trading platforms, generation and hybridization of contents that will always be freely usable with a particular tool released from closed logics: the personal computer.

….so what I feel like saying is : viva il pc nel salotto ! 🙂