Posts Tagged "xbox one"

Start the siege on the TV in the living room ( Google e Chromecast ) And’ some days that runs the news that google has proposed and sold on its online store, all keys that Chromecast interfaced to TV via HDMI, enable the use of mobile tools and not ( smartphone, tablet, pc ) like remote controls, to enjoy internet content directly on the big screen. Caution: compared to the competition of Apple TV and Google TV and the same Nexus Q, content is found on the net and not generated by external tools. In practice for Apple content is generated by the smartphone or tablet with obvious problems of battery life and signal stability. But this latest problem could afflict Chromecast ...

Microsoft XBox One: il cavallo di troia per espugnare la TV nel salotto In questo articolo si evidenzia la strategia di Microsoft per conquistare un terreno ancora vergine e di esclusiva competenza dei classici braodcaster : la TV nel salotto. Il cavallo di troia è una consolle di gioco. Altri hanno iniziato proponendo smart TV. Altri ancora set top box dedicati e chiusi… insomma la fortezza è assediata e gli attachi sono multipli e convergenti verso una meta unica: la pubblicità da proporre attraverso la TV. In questo frangente, dove si parla quasi esclusivamente di pubblicità su strumenti mobili e si constata la grande crescita di tale segmento, le big ICT e soprattutto gli OTT hanno messo gli occhi e vorrebbero mettere le mani sul lucroso mercato...

In this article it’s higlighted what s Microsoft next step, for the XBox One. Ballmer is trying to involve Hollywood to supply contents to offer through the XBox One. Now that the “classic business models” based on pc production and Windows OS are in crisis, Microsoft is differentiating the marketing strategy in the hope of regaining ground against the competitors ( Apple and Google ). One of the next market battlefield is the living room and here Microsoft is a pioneer exploiting Kinect technology for voice and gesture recognition. The XBox One will be an hub to enjoy many contents , which will be offerd by all producer capable to have a strong presence in internet. Exept for the powerfull graphic unit , this device is , more or less a...

Reading one of the many articles that flock to the network, about the new gaming platforms from Microsoft ( XBox One ) and Sony ( PS4 ), many have missed a detail that is the key to analyze what will be the next battleground commercial : the living room. In this article by Patricia Licata on the Courier Communications, you can see, mixed with the typical elements of game consoles, what will be the lifesaver for an industry in crisis ( for lack of innovation ) as that of the PC. Transforming a gaming platform into a media center capable of delivering, a generous recompense, value-added content, who were the exclusive preserve of film and television producers classics. Ma in...