Internet content on TV: a challenge to classic content providers

Although they have almost passed 5 years since the OTT's first attempts to place set top boxes in the living room for the distribution of their contents on TV, still little has been literally "seen".

But the growing numbers of this phenomenon are becoming interesting.( source article in the Corriere delle Comunicazioni )

In the USA, Google, Netflix, Amazon and Hulu are investing in producing content for viewing on TV.

The TV advertising cake is too tasty, to give control to classic content producers.

This last, they are trying to adapt, but with methods and systems that mimic the nature of the internet, without giving its added value: sharing and the possibility of expressing potential satisfaction ....

Values ​​that have been abolished by those who have always thought that schedules and contents were the mere result of a commercial strategy studied at the table, and chosen by a few subjects who determined the "line and trajectory" of communication ...

But the progress of technology has led to a network capable of carrying multimedia content and even a "potential" that is incredible if one could compare it, without disrespecting everything concerning religions, to the innovation that Jesus Christ introduced to the panorama of religions of the time, with forgiveness and the concept of Love above all else, usable, applicable and payable by each living being, as a reflection of Love and Divine forgiveness ... in other words making them democratic, values ​​that were exclusive to a few chosen deities.

We are faced with a metamorphosis that, noted the ways and times, it is about to take the form of a real revolution in common awareness and possibility, OPEN, to propose points of view and opinions… in other words, DEMOCRACY.

And all this despite the network being, to date, slave and controlled by those who have more SEO engineers and by those "strange little men" who are in the button rooms of the indexing and positioning algorithms on the (i) search engine…

The possibility that is given to us by allowing free use of the network, it is too big to leave it in the hands of a few subjects who want to control results and dynamics ...

The network is by its nature widespread and composed of an innumerable myriad of nerve ganglia that contribute to the collective intelligence dodging by a central brain that, by its limited and limiting nature, it tends to rewrite truths and results.

The extra gear, which characterizes the contents that will propose subjects different from the classic braodcasters, it will be the fact that the people of the network will judge the effort produced and reward those who will be able to meet the expectations and the varied concepts of quality, interest and creativity.

Perhaps we will be able to find ourselves in front of a stage where meritocracy will make the difference, and who wants to impose "recommended", will find himself with a handful of flies ...

If the logic 2.0 it will also permeate the offer of internet content on TV, then the classic braodcasters would do better to quickly change their way of producing and to choose representatives ...

And the numbers of subscriptions to the contents conveyed through ipTV speak for themselves ( source article on Key4Biz )

Some producers are aware of this reality, like Eurtelsat, they propose tools to make TV interactive ( article on Key4biz ).

It is surprising how many ( including Apple with Apple TV, Google with Google TV, Telecom Italia with the vision cube ) they are working hard to propose closed platforms ( set top box dedicati ) and with laughable performance, when the ideal machine to bring together an ecosystem that would be able to break down the digital divide and advance the well-being and awareness of many users, it already exists and is present in almost all homes, but very few keep it in the living room: the personal computer!

... and allow the use of internet content on TV by making experience and knowledge interactive , offering home automation and remote assistance with a natural interface ( voice and gestures ) via a personal computer ( able to execute ALL possible programs suitable for this purpose ), it's simpler than you might think… ComputArte's word!