Microsoft XBox One: the trojan horse to seize the TV in the living room
In this article Microsoft's strategy is highlighted to conquer a still virgin land and the exclusive competence of the classic braodcasters : the TV in the living room.
The Trojan Horse is a game console. Others started by offering smart TVs. Still others dedicated and closed set top boxes… in short, the fortress is besieged and the attacks are multiple and converging towards a single goal: advertising to be offered on TV.
At this juncture, where we speak almost exclusively of advertising on mobile tools and we note the great growth of this segment, the big ICTs and especially the OTTs have set their eyes and would like to get their hands on the lucrative advertising market and on the business models of content producers and distributors “classics” 1.0.
Initially, TV and movie producers and distributors strongly opposed the mere idea of using the platform “alternative” on the internet…but then , inevitably, they understood that staying out of it would mean ending up like dinosaurs when a large meteorite approaches…
Then, here they are all ready with very rich internet plates and with a very precise logic: bring new users to revalue the old platform ( digital time , satellite and soon pure internet ) enhancing their origin and brand, in order not to lose ground and above all attractiveness compared to OTTs.
The Oct. , for their part, they are trying to copy badly, a closed business model, continuing to offer closed and proprietary platforms ( you see a whole series of flops of the various set top boxes : cube vision of Telecom Italia, google TV, Apple TV etc. etc. ).
Maybe everyone is forgetting a fundamental thing: Internet , by its nature, despite the laces, the stratagems and the fictions, it is an OPEN network!
Anyone who tries to harness it in closed perimeters and logics, it will be destined to chase after customers and spend more than proportionally to revenues, with an end already written…
The OTTs want to undermine the exclusive territory of classic broadcasters, but these will defend themselves and can even gain a better position by proposing a quality that has matured over several decades…
To enable a new era and allow a flexible and free choice within proposals that will reward quality, An open and flexible platform is needed to marry the many standards.
Therefore… W il PC nel salotto 🙂