Free competition: far from the dynamics of the network!
We weren't the first , nor will we be the last to say that the internet is anything but neutral, free and equal. A reality that emerges every day and that worries about the undemocratic and anti-liberal drift it is taking, contrary to the self-referential declarations of the OTTs and those who praise the internet, without wanting to “notice” the mechanisms that make it run.
Google, is challenging before the Regional Administrative Court the request made by Agcom to access the turnover data relating to the Italian market ( source key4biz http://www.key4biz.it/News/2014/07/04/Internet/Google_Agcom_Tar_SIC_225908.html ).
Because bigG does not align itself with those controls that all companies in the media sector must undergo? Sarà la questione della tassazione a rendere così “sensibili” i vertici di Google? 🙂
Comunque i dati parlano chiaro : I know Google controls the 32% of the global advertising market and among 50-60% of the Italian one. ( Key 4biz source ) it is sacrosanct to require that it adapts to the tax regimes imposed on competitors who pay taxes, operating locally. Everything else is smoke to continue delaying the correct application of a tax regime that would drastically reduce the "competitive capacity" ( asymmetrical, and as such, NOT RIGHT ) of those who hide behind the trivial idea of having servers outside European territory, and placing a registered office in Ireland with tax planning through Dutch offshore…
If on the one hand there is the battle to make those who work in internet advertising pay at least the right taxes, on the other hand, the mechanism that determines such a strong commercial profiling capacity is coming into focus.
And here comes the crux of the matter: privacy! Anyone who comes into possession of all the data generated via the network, it has immense capabilities to "compete" against the "old" advertising channels ( printed paper, tv, radio ).
When the internet wasn't there, the classic advertising channels WINNER credibility and therefore user loyalty, through serious and professional work in search of the truth and in-depth analysis of what really happened and interested the public.
All this required and requires enormous efforts and resources ( journalists in the field, news recovery, verification and insights )
The added value was, and it's, right in this job: CHECK THE FACTS AND NEWS to gain a REPUTATION of reliability.
Today , especially on the internet, it's no longer like that.
The priority has become the speed in publishing news ( without checking it properly ) and, if anything, correct it later...
The quality of the news is absolutely terrible.
Wired, it is made clear that it is social media 2.0 to verify information and offer democratic added value... but what value does it have if the voices of the internet, they are not verified and indeed, they are piloted?!? First of all the Expedia-Tripadvisor scandal ( www.tripadvisor.com ) which publishes absolutely misleading and unverifiable content further driven by those who sell and buy false reviews.
Therefore, in addition to the enormous amount of garbage information, we are also faced with the continuous theft of data and privacy.
The time has come to truly open our eyes and save what can be saved!
Europe and all the countries continually plundered by OTTs must rebuild a communication system that protects privacy and at the same time allows REAL innovation to be exploited, that offers real added value for the user.
ComputArte copyright