The big opportunities of big data and the Privacy problem
In this article by Alessandra Talarico (http://www.key4biz.it/News/2014/07/22/eHealth/ehealth_big_data_226225.html ) the great opportunities of big data in the health sector are mentioned.
Being able to monitor patients in real time, cross-referencing data on drug prescriptions, it could enable the doctor to offer personalized treatments that are very effective and capable of reducing and / or eliminating side and unwanted effects.
This is the bright side.
The downside is that it is the OTTs who want to pick up their “nose” ( spying ) all data to profile advertising e, potentially, also sell them to operators who do NOT follow exclusively ethical rules ( it is. companies that take out life and health insurance policies, archives for job offers and employers intent on skimming the offers on intimate personal parameters such as the state of health ... )
The analysis of data in large quantities would give statistics an increasingly precise and concrete forecasting capacity, thing for which, theoretically, we could all benefit from it.
Ma, as usual, there are those who want to abuse the tools that, as such, they have no intrinsic morality ( except for weapons ... ) but they can be used for better or for worse.
The OTTs used, they are using and will use the collection ( indiscriminate ) some data, for purely commercial purposes ... objectivity that makes the action repugnant in light of the continuous infringement of privacy.
It seems that someone has woken up from a torpor that has lasted too long and that has strongly contributed to amplifying an economic crisis that materializes an inability of European companies to compete on equal terms in the ICT sector, advertising and communication ... just to mention the direct production sectors! All the other sectors that are penalized by industrial espionage are not exempt.
The Italian privacy guarantor ( FINALLY!!!!) has listed the actions that Google will need to take later 18 months( !!!!) regarding the INFORMATION on data processing, to the explicit CONSENT that the user MAY release and to the STORAGE of the data ... ( source article Hardware Upgrade http://www.hwupgrade.it/news/web/garante-privacy-mette-i-paletti-a-google-in-italia-manovra-senza-precedenti-nell-ue_53337.html#commenti )
In practice, the OTT business model is being undermined!!! … But at the same time others give themselves 18 months in which the rights of individuals, institutions and companies will continue to be trampled on!!!!
The trap of the Cloud fits into all of this to better steal the data of the unwary who will upload them to the servers of a third party ...
It is worth making a brief analysis of the meaning of the names given to things ... the Personal Processor, o Personal Computer is nothing more than a PERSONAL tool, exclusive alias, unique alias, intimate alias, secret alias, safe alias (!?), alias owner, alias SOLO MIO to manage OWN DATA.
Upload or share data on other computers, it means NOT being the exclusive owner anymore.
Data spying is a crime against the right to privacy, to intimacy and Democracy which bases its value on the cornerstones of Freedom and Respect.
The time has come to say ENOUGH!
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